How it runs
From first enquiry to shipped lifecycle artifact — six steps, no hidden stages.
01
Apply
Submit the contact form with your team context and preferred program.
02
Match
We confirm cohort fit or self-paced access within 2 business days.
03
Onboard
Receive templates, lab access, and calendar invites for live sessions.
04
Lab
Complete hands-on exercises with mentor critique on your real data.
05
Ship
Publish maps, rubrics, or flow specs ready for your implementation team.
06
Certify
Optional practitioner exam for alumni validating cross-module competencies.
Before
- Ad-hoc campaigns per channel
- Unclear lifecycle stage definitions
- Segments copied from blog posts
- No holdout discipline
After
- Documented lifecycle map and ownership
- Named segments with exclusion rules
- Cross-channel handoff specs
- Measurement framework with holdouts