CRM Lifecycle Targeting in Korea

A structured path for marketers building lifecycle programs across Kakao, email, push, and in-app — designed for how teams operate in KR.

Roadmap

Lifecycle targeting roadmap

Printed CRM lifecycle roadmap pinned to studio wall
Acquire Activate Engage Retain Win-back

Each stage maps to signal requirements, segment definitions, and channel responsibilities.

Stack

Tool stack breakdown

CRM / ESP

Segment builder, orchestration, deliverability monitoring.

Analytics

Cohort views, attribution overlays, event quality audits.

Channels

Kakao, email, push, in-app — with handoff documentation.

Labs

Practice labs

  • Signal quality scoring on live exports
  • RFM overlay with consent-aware filters
  • Holdout design for re-engagement flows
  • Cross-channel handoff specification

Case study

Case study teardown

Local service brand — dormant user win-back

Challenge: 22% dormant profiles, single-channel email blasts, rising opt-outs.
Approach: Kakao + email coordinated cadence, holdout group, dormancy scoring.
Outcome: Team shipped documented flow in 3 weeks; measurement framework adopted for Q reviews.

Certification

Lifecycle Practitioner exam validates competencies across segmentation, orchestration, and governance.

View prep course Enquire about certification