Push & In-App Retention Lab

Intermediate CRM Lifecycle Targeting

Push & In-App Retention Lab

Engineer retention loops that respect user attention. Labs cover trigger logic, silent hours for KR time zones, and coordination with CRM stages.

What is included

  • Trigger logic decision trees
  • Frequency cap modeling spreadsheet
  • Fatigue guard patterns
  • In-app message placement guide
  • A/B test plan for one retention flow
  • Analytics mentor office hour

Outcomes

  • Retention trigger spec document
  • Frequency policy signed off by team
  • One live A/B test launched or queued

FAQ

iOS and Android patterns are covered; web push is a bonus module.

Reviews

"Client in B2B SaaS — fatigue guard patterns cut our opt-out spike within two weeks."

— Anonymous · 4/5

"Decision trees made our eng handoff painless. A/B plan template is now standard."

— Taeho, Product Marketer · FlowDesk · 5/5