Foundation CRM Lifecycle Targeting

Lifecycle Signals Fundamentals

Build a shared vocabulary for lifecycle stages across Kakao, email, and in-app channels. You will audit existing touchpoints, tag signal strength, and draft a baseline targeting map aligned to KR consumer behavior.

What is included

Stage taxonomy workshop with your live CRM export
Signal quality rubric for opens, clicks, and in-app events
Kakao and email parity checklist for KR audiences
Template pack for lifecycle stage definitions
Peer review of one live segment definition
Office hours with analytics mentor
Post-course implementation checklist

Outcomes

Documented lifecycle map for your product
Signal quality scorecard ready for weekly reviews
Three prioritized segments for immediate testing

FAQ

Yes — you should have at least one active email or messaging channel. We provide sandbox data if your stack is limited.

Reviews

"The Lifecycle Signals rubric from week 2 is now our Monday stand-up anchor. Kakao parity checklist caught two gaps we missed for months."

— Minji, Growth Lead · SeoulBox · 5/5

"Dense first week — worth it once the stage map clicked."

— Jae · 4/5