Intermediate CRM Lifecycle Targeting
Cohort Analytics for Marketers
Build fluency in weekly and monthly cohort views tied to lifecycle campaigns. Includes spreadsheet models and dashboard interpretation drills.
What is included
- Cohort spreadsheet models (Google Sheets)
- Dashboard interpretation drills
- Campaign attribution overlays
- Anomaly detection checklist
- Office hours with analytics mentor
- Export templates for your BI tool
Outcomes
- Weekly cohort review ritual defined
- Two campaign attribution overlays built
- Anomaly playbook for your team
FAQ
Reviews
"Spreadsheet models replaced a half-built Looker request. Anomaly checklist caught a tracking gap."