About Sledi Digital
We started in Gwangju in 2019 when local e-commerce teams needed lifecycle targeting that reflected KR channels — not generic global playbooks. Today we run cohort programs, self-paced modules, and on-site workshops for marketers who want artifacts they can ship, not theory alone.
Principles
Signal over noise
Every module ties to measurable lifecycle signals, not vanity metrics.
KR context first
Examples, channels, and regulations reflect how teams operate in Korea.
Ship in sprints
You leave with artifacts — maps, rubrics, specs — not slide decks alone.
Honest scope
We state what is not included so you can plan implementation realistically.
Timeline
Studio founded in Gwangju
First cohort CRM lifecycle program for local e-commerce teams.
KR channel playbooks launched
Kakao and push-specific modules added to core curriculum.
Practitioner certification live
Formal exam and prep track for alumni and new enrollees.
Team (14)
Hana Yoon
Lead Instructor
Former agency director; 200+ lifecycle audits across KR retail.
Dohyun Park
Performance Strategist
D2C retention specialist; built win-back programs for 40+ brands.
Jiwon Lee
Analytics Mentor
Ex-product analyst; cohort modeling for mobile-first products.
Eunji Choi
Curriculum Designer
Kakao Business Partner alum; designs channel-specific playbooks.
Seungmin Han
Student Success Manager
Enterprise rollout experience; keeps cohorts on track.
Mira Jung
Performance Strategist
B2B SaaS lifecycle programs for APAC markets.
Kevin Oh
Analytics Mentor
Attribution modeling and UTM governance workshops.
Soyeon Kim
Curriculum Designer
Self-paced module production and assessment design.
James Park
Lead Instructor
Email orchestration and deliverability for KR ISPs.
Yuna Hwang
Student Success Manager
Certification prep coordination and peer study groups.
Alex Cho
Performance Strategist
Push and in-app retention for consumer apps.
Rina Tanaka
Analytics Mentor
Spreadsheet-first analytics for marketing teams.
Daniel Kim
Curriculum Designer
Workshop facilitation and sprint methodologies.
Lisa Han
Student Success Manager
Onboarding and alumni community programs.